Innovate beyond social and unleash your potential
with serious link management
When you use a built-in link shortener, what happens next?
Can you change the content based on device, current location or by time of day?
Can you publish the link and change the destination later?
Can you segment your insights and integrate them into your 3rd party analytics tool?
Is your click activity private?
The problem is, most link shorteners fall, ahem, short. They may show you how many clicks your links are getting, but they won’t allow you to filter them by language, device, and referrals. Once your shortlink is public, you’re stuck – you can’t point it elsewhere if your needs change. And if you have users who speak different languages, or want to customize your content based on your viewer’s time zone or device, you’re doing a whole lot of duplicate work. And worst of all…
Most basic link shorteners have a serious security hole. If you’re using Bitly, try adding a “+” to the end of any shortlink. Here’s an example. Yep, you get to see the number of clicks, shares, and the geographic distribution for a link posted by a complete stranger. Is it unnerving that your competition could have easy access to all of this information for your campaigns?
BudURL is different. We believe data privacy is critical, and we built our platform with flexibility in mind. You’d be surprised what’s possible.